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The Knowledge Nest
Master the essentials to kick-start your outbound sales or dive into advanced techniques to elevate your sales outreach even further
Recent Blogs, Videos, & Articles
All the tools and tactics to master cold outreach (aka where smart sellers flock)
In The Nest (Ep 5) — Kevin “KD” Dorsey
KD pulls zero punches and shares lessons from over a decade in sales leadership, breaks down why most first-time managers fail, and offers tactical advice you can put to work today, whether you’re running a team or trying to get promoted.
In The Nest (Ep 5) — Chris Cicconi
In episode 5, Cynthia chats a with Chris Cicconi, a sales leader with a passion for building teams, networks, processes, procedures, and revenue. They dig into multichannel strategies, how to cultivate small wins for SDRs, The Walking Dead Play, and their most unconventional outreach.
In The Nest: Ep 4 — Leslie Venetz
Are selfish sellers killing your pipeline?
In this episode, Cynthia and Leslie dig into why selfish reps suck, what makes a cold email relevant and reply-worthy, how to filter the nonsense on LinkedIn, and the limits of the “player-coach” role.
A Guide to Outbound Sales (as a service)
Sales drive the business, sure, but building an in-house team burns time, money, and brain cells. More companies are skipping the hiring circus and turning to outsourced sales to grow faster, spend less, and avoid the constant rep babysitting.
In The Nest: Episode 3 – James Buckley
In this episode of In The Nest, Cynthia sits down with James “SayWhatSales” Buckley, host of the Sell Better Daily Sales Show, who is on a mission to walk alongside sales professionals as they develop the skills and best practices needed to find sales success.
In The Nest w/ Cynthia Handal — Ep 2: Tom Slocum
Cynthia sits down with the Founder and CEO of The SD Lab, Tom Slocum, a cold caller turned outbound leader. For Tom, it’s not about appointment setting; it’s about growth testing with a purpose to create outbound that works.
In The Nest w/ Cynthia Handal (Ep 1: Justin Chi)
Cynthia sits down with the CEO and Co-founder of Cold Email Hackers, Justin Chi, and deep dive into what actually works in cold email. Whether you’re a founder, SDR, or marketer, this episode is packed with actionable insights.
Email Open Tracking: Ditch It… Before It Ditches You
Relying on email open rates? Bad news—they’re misleading, unreliable, and could be hurting your deliverability. Learn why open tracking is dead and what metrics actually matter for cold email success.
A Complete Email Deliverability Guide: How To NOT Land in Spam
Cold email only works if people see it, and that won’t happen if you land in spam. It’s nothing to be ashamed of; we’ve all been there.
Even the best-crafted emails won’t get replies if they don’t make it to an inbox.
How To Set Up a New Google Workspace for Cold Email
If you’re diving into cold emailing, setting up a dedicated Google Workspace is a no-brainer. It’s the most reliable way to spin up a cold email infrastructure to avoid spam issues, keep your domain reputation squeaky clean, and make you look legit. Let’s break down
How to Build a Cold Email Sequence that Gets Sales
Creating a cold email sequence that actually gets you new customers doesn’t have to be complicated. You just have to avoid the same pitfalls people have fallen into for years. Save yourself all the trial and error by learning the main elements of successful cold
DNS Records Setup for Gmail: The Ultimate Beginner’s Guide
Before you start sending any emails, even test ones, you should check your DNS records. These records tell other email services providers — like Gmail or Outlook — that your emails are real and not fake.
How To Improve Your Cold Email Response Rates: Simple Strategies That Work
Increase cold email response rates with these tips: personalize messages, clean up your email list, use strong subject lines, optimize for mobile, and more. Let’s improve your response rates and crush your cold email campaigns…
From Spam to Fam: Keys to a Sweet Sender Reputation
Email sender reputation and deliverability can really make or break your campaigns. Let’s look at why your emails might be getting ignored and what you can do to fix it.
Eight Steps to Writing Killer Cold Email Copy
It’s not like your usual newsletters or those “hey, remember us?” emails. We’re talking about sliding into the inboxes of total strangers who could be your next big clients. It might seem intimidating, but honing the skill of writing killer cold emails can open up
10 Reasons Your Cold Emails Might Be Getting Spam Reports (and How to Fix It)
You spend so much time and energy on carefully crafted messages for your prospects, only for those emails to end up in the spam folder. It’s a huge bummer, right? But not anymore.
Inbox Landing 101: A Flight Plan for Email Deliverability
Let’s talk about email deliverability, specifically what affects it and how you can improve it. Buckle up, because this is gonna be a fun ride 😎
Email Throttling: What’s the Big Deal?
If you send too many emails too quickly, you might end up in the dreaded spam folder. Or worse, your emails might not even make it to your recipients at all. Yikes…