Email throttling is a mechanism used to control how many emails are sent out at once. It’s like putting a limit on your email sending.
Both ESPs (email service providers) and the sales reps who send lots of emails can use throttling. They do this for two main reasons:
By intentionally limiting the number of emails sent, you look less like a spammer and more like a trusted sender. This helps your messages get where they need to go.
Think of email throttling like a traffic cop for your outgoing emails. It’s all about controlling how many emails you’re sending and how fast you’re sending them. Why? Well, if you suddenly blast out a ton of emails, it can look pretty suspicious to email providers. Not cool, right?
Here’s the deal: if you send too many emails too quickly, you might end up in the dreaded spam folder. Or worse, your emails might not even make it to your recipients at all. Yikes…
This is super important for any sales reps or marketers who are reaching out to prospective customers. Outbound emails can be tricky because people aren’t always expecting them, so they’re more likely to be ignored or marked as spam.
We’ve been at this for a while and have seen it all. Here are some classic blunders:
Our whole goal is to make sending outbound cold emails easy peasy. Our system is smart enough to automatically manage the send rates of each of your sending accounts, prioritizing engagement, and 𝘪𝘮𝘱𝘳𝘰𝘷ing your sending reputation and deliverability rates. It even knows when to turn the volume down on the not-so-great emails and knows when to double down on the ones that are crushing.
The throttling is done at both the domain and individual account levels to build and maintain a stellar reputation.
With Parakeet:
Try out Smart Throttling™ for free today!
Increase cold email response rates with these tips: personalize messages, clean up your email list, use strong subject lines, optimize for mobile, and more. Let’s improve your response rates and crush your cold email campaigns…
Email sender reputation and deliverability can really make or break your campaigns. Let’s look at why your emails might be getting ignored and what you can do to fix it.
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