All the tools, tactics, and tips to master cold outreach (aka where smart sellers flock)
Outlook can send mass emails, but it’s built for corporate IT, not cold outreach. The limits are tight, the filters are cranky, and deliverability is worse than Gmail. If you’re serious about outbound, you’ll need warm-up, technical setup, and infrastructure guardrails.
Gmail lets you send lots of emails, but there are hard limits, bulk-sender requirements, and reputation thresholds that will stop you cold if you blast carelessly. Even sending more than 50–100/day without warm-up can get accounts throttled or suspended. Deliverability is earned by warming gradually,
Relying on email open rates? Bad news—they’re misleading, unreliable, and could be hurting your deliverability. Learn why open tracking is dead and what metrics actually matter for cold email success.
Cold email only works if people see it, and that won’t happen if you land in spam. It’s nothing to be ashamed of; we’ve all been there.
Even the best-crafted emails won’t get replies if they don’t make it to an inbox.
Email sender reputation and deliverability can really make or break your campaigns. Let’s look at why your emails might be getting ignored and what you can do to fix it.
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