In this second episode, Cynthia sits down with the Founder and CEO of The SD Lab, Tom Slocum. A cold caller turned outbound leader, Tom now helps B2B teams fix their playbooks and drive revenue fast. For Tom, it’s not about appointment setting; it’s about growth testing with a purpose to create outbound that works.
Tom and Cynthia cover:
✔️ Why you need to project your value in the first 30 seconds
✔️ Tactics to incorporate that will work across industries
✔️ What you need to do to identify gaps in your business
✔️ How to make your emails relevant (so people actually open them)
Whether you’re a B2B Founder, VP of Sales, or Sales leader trying to fix outbound, this episode is packed with actionable insights.
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In episode 5, Cynthia chats a with Chris Cicconi, a sales leader with a passion for building teams, networks, processes, procedures, and revenue. They dig into multichannel strategies, how to cultivate small wins for SDRs, The Walking Dead Play, and their most unconventional outreach.
Are selfish sellers killing your pipeline?
In this episode, Cynthia and Leslie dig into why selfish reps suck, what makes a cold email relevant and reply-worthy, how to filter the nonsense on LinkedIn, and the limits of the “player-coach” role.
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