In this first episode, Cynthia sits down with the CEO and Co-founder of Cold Email Hackers, Justin Chi, a top 1% cold email expert who’s helped scale some of the fastest-growing B2B brands. They dive deep into what actually works in cold outreach, how to stand out in crowded inboxes, and the biggest mistakes people make when trying to book meetings.
Cynthia and Justin cover:
✔️ What makes a good cold email
✔️ Why most outreach fails (and how to fix it)
✔️ Strategies for scaling outbound without killing deliverability
✔️ How to personalize at scale
Whether you’re a founder, SDR, or marketer, this episode is packed with actionable insights.
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Outlook can send mass emails, but it’s built for corporate IT, not cold outreach. The limits are tight, the filters are cranky, and deliverability is worse than Gmail. If you’re serious about outbound, you’ll need warm-up, technical setup, and infrastructure guardrails.
Gmail lets you send lots of emails, but there are hard limits, bulk-sender requirements, and reputation thresholds that will stop you cold if you blast carelessly. Even sending more than 50–100/day without warm-up can get accounts throttled or suspended. Deliverability is earned by warming gradually, building trust with Gmail, and respecting engagement signals.
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