A Guide to Outbound Sales (as a service)

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A Guide to Outbound Sales (as a service)
Sales drive the business, sure, but building an in-house team burns time, money, and brain cells. More companies are skipping the hiring circus and turning to outsourced sales to grow faster, spend less, and avoid the constant rep babysitting.

TL;DR

If you’re trying to break into new markets, are struggling to scale, or are just sick and tired of getting ghosted on cold emails, OaaS (Outbound as a Service) might just be your best move.

Outbound is just easier with Parakeet. We help teams move faster, hit harder, and book meetings without screwing up their domain health or your brand reputation.

Why OaaS is catching fire

This isn’t a trend. It’s a whole shift. The outsourced sales market is estimated to grow by over 8%   for the next five years. Why? Because smart companies want growth without the overhead. They’re trading bloated teams for flexible partners. 


Why the Surge?

Frankly, because it works. 

Companies, especially SaaS startups and lean B2B sales teams, are ditching the slow, expensive route of building in-house and turning to more flexible, bolt-on sales models. Tech improvements in automation, data enrichment, and smart outreach platforms (like Parakeet) are making it easier to reach the right prospects and book meetings without bloated headcount.

Business case for outbound as a Service

Is OaaS right for you?

We’ll be honest. Not every business is a fit for outsourced sales.
But if you’re stuck spinning your wheels, here’s how to know it’s time to bring in backup:

Who’s it for

  • Startups without a full GTM team but serious revenue targets
  • SaaS companies looking to break into new verticals or regions
  • B2B orgs with complex, multi-touch buying cycles
  • Teams that can’t seem to crack cold outbound despite best efforts

 

Signs You’re Ready to Scale

  • You’ve got a great product, but inconsistent pipeline
  • Your internal team is spread thin or chasing the wrong leads
  • You’re burning time writing cold emails that never land
  • You need a system (not just effort) to get booked meetings and revenue

If you want the full story, check out the one-pager case study

"But what do I get?"

When you combine the right people with the right tools, you get ✨ magic ✨

… ok maybe not magic per se BUT it feels like magic. Let’s explain using a customer case study so you can see what you get with outsourcing your outbound:

1. Predictable Pipeline

Can we be real for a hot sec?

Consistency is everything when you’re trying to grow. In a recent campaign for an SEO company targeting car dealers, we helped them book an average of 4 meetings a week—every week—for 90 days. It may feel like magic, but it’s just a system that did what it was supposed to do.

2. Higher-Intent Conversions

This wasn’t just volume and some luck. 19 of those meetings turned into legit opportunities, and 40% turned into deals. When outreach is relevant and well-timed, the right people show up ready to talk.

I bet that perked your ears up, huh?

3. Revenue (aka we made them money)

Within six months, the campaign helped close $220K in revenue. Cold outreach turned into closed-won deals. No tricks or templates. We were showing up with something worth responding to and following through, like the professionals we are.

4. Phones, Emails, & DMs (oh my!)

We call this the Holy Trifecta, but others call it “multi-channel” or “multithreading” (boring)

Either way, one channel usually doesn’t cut it. We wrote the scripts, queued up the emails, and sent out LinkedIn connects and DMs. Before long, replies and meetings were rolling in.

It’s not rocket surgery, it’s just smart outbound.

How to set up for success

So you want to bring in some extra help, the DocuSign is, well, signed. How do you get off on the right foot? 

 

1. A Good Kickoff Goes a Long Way

Set clear expectations from the jump. Share your ICPs, define success, and align on the messaging. The more context you give, the better the team can perform. Onboarding isn’t some formality; it’s where the foundation gets built. So make sure it’s built strong.

 

2. “Me Sales Casa, Su Sales Casa”

Treat your outsourced team like an extension of your own. Check in weekly. Share wins and misses. You can’t ghost ’em and expect magic. 

Open feedback loops help everyone move faster and fix what’s not working before it spirals. With all of our OaaS clients, we have weekly, bi-weekly, or monthly check-ins to provide updates and discuss strategy.

 

3. Expect to Pivot (a lot)

The first campaign is rarely the best one. That’s normal. Use reply data, bounce rates, and meeting outcomes, no-show rates, and other data points to guide small tweaks (we do this for our clients so you can focus on closing.)

Test new messaging angles, subject lines, and CTAs. Good outbound is built on iteration, not perfection. What worked last month may not work this month. 

The Bottom line

When you’re trying to scale revenue without setting your burn rate on fire, you need more than just cold emails. You need an outbound engine that does the whole job: prospecting, qualifying, booking meetings, and feeding your pipeline with real opportunities.

Parakeet gives you that engine. One that works smarter across email, phone, and LinkedIn. One that keeps your domains safe, your cadence consistent, and your team focused on having real conversations with people who can (and want to) buy.

If you’re ready to get serious about outbound—from first touch to closed deal—this is the way.

*queue Mandalorian sound*

🦜

Do more Outbound, with more… but for less

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