In The Nest: Episode 3 – James Buckley

In this episode of In The Nest, Cynthia sits down with James “SayWhatSales” Buckley, host of the  Sell Better  Daily Sales Show, who is on a mission to walk alongside sales professionals as they develop the skills and best practices needed to find sales success. 

So let’s get into it—how does your outbound playbook rate in 2025? Do you understand your audience? Are you approaching your sales strategy like a data scientist? Are you earning meetings through messaging? ARE YOU FEELING EXISTENTIAL DREAD?!? (Don’t worry babe, that’s why we made this video.) 

They break down how to understand your audience, approach outbound like a data scientist with A/B testing, and how to earn meetings through your messaging.

Plus, James shares the overrated outbound tactic that is driving him bonkers! (plz tell us you’re not using it…)

xo,

🦜

Socials: 

Follow Parakeet 

Follow Cynthia Handal 

Follow James “SayWhatSales” Buckley 

James’s Bio:

James “SayWhatSales” Buckley is a seasoned 20+ year sales professional and content creator dedicated to empowering salespeople to achieve success. Currently serving as the Host of the Sell Better Daily Sales Show, he collaborates with leading minds in the industry to educate and inspire sales professionals through dynamic training programs and engaging content.

James’ mission is to walk alongside sales professionals as they develop the skills and best practices needed to find sales success. He believes in showcasing the true worth of salespeople as the tip of the spear in any organization. Through his role, he has the pleasure of hosting some of the best minds in sales daily, creating content that elevates the sales profession.

Cynthia’s Bio:

I’m a passionate Sales Leader who thrives in the trenches with my team. Building and leading is my calling, whether outbound, inbound, SDRs, BDRs, or business development. I am a builder and a door opener, creating opportunities and driving growth. 

Since May 2022, I’ve been sharing my sales journey and insights through LinkedIn. This platform has been a game-changer, connecting me with incredible people and fostering a supportive community that inspires me to share daily. 

If you’re looking to chat about GTM strategies, building high-performing outbound teams, cold calling, social selling, or content creation, let’s connect! I’m proud to advise companies and founders while also collaborating with brands to craft impactful content.