Cold emailing requires a professional email setup to maximize deliverability and establish trust with recipients.
Google Workspace gives you:
Custom Domain Emails: Build trust with a personalized email address (e.g., [email protected])
Robust Security: Protect your account and maintain credibility with two-factor authentication and other security features
Admin Controls: Manage users, permissions, and email settings effectively
Follow these steps and you’ll create a workspace perfect for cold email outreach.
Enter some basic Info
Decide if you’re using a domain you own or buying a new one
If you already own a domain, Google will help you connect it.
If you don’t have one yet, Google can help you find one.
Pick a Plan That Fits
For cold emails, the Basic plan will usually do the trick, but choose what fits you and your business best. If you’re lucky, they may be offering a one-time discount (as shown below).
The admin account is where you’ll manage everything—think of it as the command center. You’ll need to decide if you are using an existing domain or buying a new one.
Google needs to confirm that you own the domain you say you own. You’ll need to verify your domain ownership with Google by adding something called a TXT record this is how to give Google what it wants:
You’ll get a confirmation message that your domain is verified, but this may take a few minutes or even a few hours to complete.
Be patient, young cold email grasshopper.
Got a team? Now’s the time to create accounts for everyone. If you only need one user, then you can skip this. But If you want other people to access your Google Workspace account you can add their accounts by;
MX records, or Mail Exchange Records, make sure emails sent to your domain go through Google’s servers.
To complete the MX record set up;
Propagation can take up to 48 hours
Warm Up Your Domain: Start small by sending a few emails daily and gradually increase the volume over weeks. This builds trust with email service providers and avoids spam filters.
Set Up SPF, DKIM, and DMARC: These records authenticate your emails, proving they’re coming from your domain and not spammers.
Check out our Ultimate Beginner’s Guide for Setting Up DNS Records for step-by-step help.
Monitor Email Deliverability: Use tools like Google’s Postmaster Tools or third-party software to track how your emails are performing. Look for issues like high bounce rates or spam complaints.
If you’re looking for some more info on what effects email deliverability, check out our article “Inbox Landing 101: A Flight Plan for Email Deliverability“.
Fine-Tune Your Spam Settings: Adjust your Gmail spam filter settings to ensure important replies don’t get lost. Also, double-check your cold email templates for spam-triggering words.
Set Up Email Forwarding: If you’re managing replies across multiple accounts, forward responses to a central inbox to stay organized… or use our MailHub to stay on top of all your inbox activity.
Craft a Professional Signature: Include your name (duh), title, company, and a simple call-to-action. Keep it clean and minimal.
Enable Two-Factor Authentication: Secure your account against unauthorized access, especially if you’re handling sensitive client data.
Before you start firing off emails left and right, sign in and test EVERYTHING. Make sure everything you set up works properly and as expected. Send a couple of test emails to Mom or Dad and make sure they get them (it gives you a good excuse to call them)
And there you have it—a Google Workspace set up specifically for cold emails. Just remember to monitor your sending limits, and keep an eye on deliverability, and you’ll be off to a great start using Gmail to send cold outreach emails.
Parakeet takes the stress out of cold emailing. It’s built to help you crush your outreach goals with better deliverability and easy scaling. Thanks to some cool features like Smart Throttling, Parakeet makes sure every step of the cold email process gets you the best results possible.
But why go through all this hassle when our OaaS (Outreach-as-a-Service) can handle everything for you? We’ll take care of the full setup and manage all your campaigns. We’ll even write the copy, too (we’re damn good cold email copywriters). All you need to do is focus on closing those deals.
Try it for FREE today
In this episode of In The Nest, Cynthia sits down with James “SayWhatSales” Buckley, host of the Sell Better Daily Sales Show, who is on a mission to walk alongside sales professionals as they develop the skills and best practices needed to find sales success.
Cynthia sits down with the Founder and CEO of The SD Lab, Tom Slocum, a cold caller turned outbound leader. For Tom, it’s not about appointment setting; it’s about growth testing with a purpose to create outbound that works.
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