For a cold email campaign to be successful, you need to take a hard look at the following things:
Now, let’s look at how you can make each of those things as effective as possible.
Look, the best copy in the world won’t matter if your emails are living in spam-folder-land.
Here’s the deal with deliverability:
Key Requirements
Pro Tip: Email deliverability can get complex. Consider using a platform or consultant to guide you through the technical setup so you can focus on crafting great messages.
Instead of throwing spaghetti at the wall, break your contacts into groups that make sense.
Example Segments
Best Practice: Each group gets their own sequence. Trust us, it’s worth the extra effort!
Here’s where most people mess up – they blast the same message to everyone with a pulse and a business email. Don’t be that person!
What to Research
Ask Yourself: Would you open and respond to your own email if you were in their shoes?
Want to know a secret? People like talking to people, not faceless companies.
✅ Do’s:
❌ Don’ts:
Your subject line is like the cover of a book – make it intriguing enough to open.
“Question about [Company]”
“Loved your recent [Achievement]”
“[Mutual Connection] suggested we chat”
Key Point: Never disclose exactly what’s in the email. Give just enough to spark curiosity.
Here’s the million-dollar question: Why should they care about your email?
Power Move: Back up your claims with real numbers and case studies whenever possible.
Nobody wants to read a novel from a stranger. Keep your emails punchy:
Most of the time, the CTA is a calendar link to book a meeting and continue the conversation. Calendly is a great option for creating custom booking pages.
Not all cold email sequences need to follow this format. There are other ideas that companies use to make their copy engaging.
Here’s a lil secret: most replies come from follow-ups. Reports say that having at least 3 follow-ups increases reply rates by 28% (we wouldn’t recommend going above 3).
But, the challenge is creating a follow-up sequence that engages your prospect without annoying them enough to report you as spam. Let’s break down the perfect follow-up sequence.
Sending cold email sequences manually at scale is almost impossible. So, you will need a cold email sequence software to automate the sending.
That’s where Parakeet comes in. We help users with their automation through:
Deliverability has become extremely important because, with recent changes in spam filters, many businesses are failing to reach inboxes after investing time and resources into the wrong tools.
The secret sauce to cold email success? Testing everything:
Testing Tip: Start small, measure results, then scale what works.
Cold email doesn’t have to be complicated. Focus on being genuine, providing value, and respecting people’s time. Keep testing and tweaking until you find what works for your audience.
And hey, don’t get discouraged if your first attempts aren’t home runs. Even the best cold emailers started somewhere!
Want to level up your game? Start with one segment of your audience, craft a sequence just for them, and optimize based on the results. Before you know it, you’ll be the one teaching others how to nail their cold email campaigns.
Try it for FREE today
Before you start sending any emails, even test ones, you should check your DNS records. These records tell other email services providers — like Gmail or Outlook — that your emails are real and not fake.
Increase cold email response rates with these tips: personalize messages, clean up your email list, use strong subject lines, optimize for mobile, and more. Let’s improve your response rates and crush your cold email campaigns…
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