Ever feel like your emails are about as welcome as a surprise visit from your chatty neighbor at 6 AM? If your prospects are hitting that “Mark as Spam” button faster than you can say “limited-time offer,” we need to talk.
Let’s dive into 10 reasons why your cold emails might be triggering spam reports—and more importantly, how you can fix it.
Look, we get it. You want to follow up and make sure your message doesn’t get lost in the inbox abyss. But bombarding people with emails every couple of days is a surefire way to annoy your prospects, especially if you’re targeting smaller businesses.
Fix it: Give your prospects some breathing room. Space out your follow-ups and consider cutting the least effective ones. Tailor your frequency based on the company size—if the industry is competitive, less might actually be more.
Nobody likes feeling tricked. If your subject line doesn’t match what’s inside the email, people are gonna get cranky. So how can you still grab a prospect’s attention?
Fix it: Make sure the keywords in your subject line are actually in the email body. It’s a simple way to keep things honest. Use keywords that are relevant and avoid tactics like:
If someone’s not opening your emails, take the hint! Continuously emailing someone who’s not interested is a fast track to the spam folder. It’s time to move on to greener pastures.
Fix it: Implement a system to drop ice-cold leads based on their engagement:
Humor is tricky in cold emails. Not everyone’s going to appreciate your witty puns when they’re drowning in their inbox.
Fix it: Skip the jokes and focus on what matters:
Blasting the same email to multiple people at the same company is a recipe for disaster. The decision-maker will get annoyed when they see multiple versions of your email forwarded their way.
Fix it: Tailor your approach based on the company size:
If your call-to-action (CTA) is a broken record, repeating the same request over and over, you’re likely to frustrate your prospects. Mix it up!
Fix it: Keep your CTAs fresh and varied:
Email threads can boost engagement, but there’s a limit. If you overdo it, your emails can feel overwhelming and annoying.
Fix it: Limit your threads to a maximum of 3 emails. After that, start a new thread with a fresh subject line to re-engage your prospect.
Confidence is great, but being overly confident or presumptive in your emails makes you sound salesy or even cocky.
Fix it: Use a tone that’s more curious and genuinely interested in their business
Phrases like “I’ve tried to reach you a couple of times” or “Just circling back” can be really annoying. They can make you sound needy and entitled.
Fix it: Skip these phrases entirely. Instead, offer something new or valuable that gives them a reason to engage with you.
Generic emails based on just job titles and industries aren’t gonna cut it anymore. You need a compelling reason to contact each person.
Fix it: Personalize your outreach by using:
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Creating a cold email sequence that actually gets you new customers doesn’t have to be complicated. You just have to avoid the same pitfalls people have fallen into for years. Save yourself all the trial and error by learning the main elements of successful cold email campaigns.
Before you start sending any emails, even test ones, you should check your DNS records. These records tell other email services providers — like Gmail or Outlook — that your emails are real and not fake.
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