Email Open Tracking: Ditch It… Before It Ditches You

Relying on email open rates? Bad news—they’re misleading, unreliable, and could be hurting your deliverability. Learn why open tracking is dead and what metrics actually matter for cold email success.
A Complete Email Deliverability Guide: How To NOT Land in Spam

Cold email only works if people see it, and that won’t happen if you land in spam. It’s nothing to be ashamed of; we’ve all been there.
Even the best-crafted emails won’t get replies if they don’t make it to an inbox.
From Spam to Fam: Keys to a Sweet Sender Reputation

Email sender reputation and deliverability can really make or break your campaigns. Let’s look at why your emails might be getting ignored and what you can do to fix it.
Inbox Landing 101: A Flight Plan for Email Deliverability

Let’s talk about email deliverability, specifically what affects it and how you can improve it. Buckle up, because this is gonna be a fun ride 😎